NESSAholics.com
Vanessa Carlton => General Vanessa Carlton Discussion => Topic started by: Martin. on July 10, 2010, 10:30:48 am
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One of our favorite wineries, Swanson Vineyards has launched a new website that presents Swanson as more of a lifestyle than just a winery. The brand already sold Swanson-branded caviar and the delectable Alexis bonbons (a delicious curry and cabernet sauvignon chocolate confection) but now the site includes more gifts. "We're presenting a new and lively face for our wines with our new website," explains proprietor W. Clarke Swanson. "This fresh approach with our website characterizes Swanson as a winery with elegant lifestyle choices, which is expressed by the detail and personality of our new site," he added.
Orchestrated by the winery's Creative Director, Alexis Swanson Traina, the Swanson Vineyards' new site communicates the Swanson wine experience through illustrator Jean-Philippe Delhomme's fanciful renderings. The website will offer new material each month and includes Alexis' Napa, a blog written by Alexis Swanson Traina, full of tips and her personal point of view on life in Napa. Her blog will also include profiles of San Francisco Bay Area personalities in a section called Peeps & Players: currently featured are Katrina Markoff, Ira Yeager, Trevor Traina, Andy Spade, Thomas Britt, Jean-Philippe Delhomme, Torryne Choate and Sam Godfrey.
Swanson Vineyards is also opening the Sip Shoppe this summer at the Rutherford, California vineyard. Billed as a candy store for adults the shop offers sips of Swanson Vineyards' finest library vintages paired with small bites as well as gifts and wines available by the case of the bottle. Tastings include caviar, chocolates, pates de fruits (jellies) and sorbets, in mini pairings such as Swanson Vineyards Pinot Grigio served with a large dollop of Swanson Vineyards' domestic caviar on a potato chip. The signature tasting is the Salonnière, featuring "Alexis" Cabernet Sauvignon paired with Alexis Bonbon and served with the highly delicate dessert wine Angelica. The shoppe sells playful kits including the Newlywed Kit: six bottles of Swanson Vineyards' special occasion wine "Just Married," accompanied by an ostrich feather duster and a sage bundle (complete with instructions to clear out bad energy and create wedded bliss). Coming shortly, The Break Up Kit, The Stork Kit and the Please Forgive Me Kit. Swanson Vineyards' partners include retail genius Andy Spade; renowned illustrator Jean-Philippe Delhomme; interior designer Thomas Britt; illustrious chocolatier Katrina Markoff of Vosges Haut Chocolate; Singer Vanessa Carlton and her exclusive stationery line (unique to Swanson Vineyards); avant-garde florist Torryne Choate; and renowned California painter, Ira Yeager. The shop opens July 15, hours are Thursday – Sunday 11:00am – 5:00pm.
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Great :D I can't wait to see it.
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I hope they sell it online
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Sweet ;D I hope they'll somehow sell it internationally.
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Any relation to Swanson broth? lol
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Haha Martin you're such a talent for finding these things :)
I will probably totally buy it even if it's not...masculine. lol
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Haha Martin you're such a talent for finding these things :)
I will probably totally buy it even if it's not...masculine. lol
Haha, thanks! ;)
I might purhcase one or two things myself, depending on the price.
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I hope it's available online.
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I emailed the store and they said they were still finalizing the design & expect to be wowed in mid August.
They seemed REALLY proud to have it as a store exclusive and they made it seem really awesome.
Although they didnt say it, it sounded like they were going to sell it online : )
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I was going to post about this but wanted to gather more info first! Makes me want to take a trip down there! So cool that she did it! I really don't understand why she keeps us in the dark on things like this(well the progress of it)?
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Oh wow, how did you find this piece of news!? I was actually just wondering whether she ever released that stationery line! I hope it's an online store..I wanna see her work!
I really don't understand why she keeps us in the dark on things like this(well the progress of it)?
Totally agree..maybe she's trying to see how successful she'll be without the help of advertising? xP But judging by her previous track record, it's probably cause she's too busy/can't be bothered to update us..
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I really don't understand why she keeps us in the dark on things like this(well the progress of it)?
Totally agree..maybe she's trying to see how successful she'll be without the help of advertising? xP But judging by her previous track record, it's probably cause she's too busy/can't be bothered to update us..
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I don't think she's just trying to see how things work out without advertisement. I think that she just want to do things on her own pace, IMO. And about updating, I hope she'll be using at least her Twitter account more often.
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...and again, whatever happened to this project?
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...and again, whatever happened to this project?
I agree. Anyone managed to get any updates?
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I've emailed a couple of times, but nobody ever replied, after telling me that it would probably be online mid-august..
Maybe just keeping trying, but that's all i know
~a