It depends, some of them are expensive.....really expensive. However, they have a couple models out that aren't too bad. Epiphone (did I spell that right? looks funny.) makes les paul style guitars and they are very affordable. Decent guitars too! It all depends on the type of wood that is used for the body, which gives the guitar it's individual sound (as well as the pickups and hardware). If you've ever picked up an expensive Gibson, you may have noticed that it would be a burden to have hanging from your shoulder for hours at a time. They are quite heavy. I have always found Schecter guitars a very intriguing. They are affordable, and sound nice. You can never go wrong with a Fender though, they just aren't my fancy. Though, I do dig the telecaster

very nice sound if you're looking for a blues tone. Anyway, if you're starting out...just go with what fits you best, and your budget. As for learning tools, lessons and practice are always a plus. I'm afraid I don't know of any good books. I would just get one of the HUGE chord dictionaries and go from there. Guitar playing is more creativity and imagination than it is booksmart. Just let your imagination guide, and your fingers will follow as soon as they become adjusted. Have a good one!
_Cory_