Birthday information wasn't able to be converted. If you want it public, update it here
Delta Goodrem - I Can Sing A Rainbow
Delta Goodrem - CH10 News Update - Selling Australia (8.54MB)
New ads push Aussie tourismOVERSEAS television screens will be bombarded with some little-known Australians inviting them to come and experience the nation's magic.A series of six advertisements will screen in Australia from tonight and hit the British market tomorrow.They are a far cry from Paul Hogan's shrimp on the barbie ads of 20 years ago, but tourism officials and federal Tourism Minister Joe Hockey are confident the more sophisticated image of Australia will sell.The ads feature singer Delta Goodrem, cricket commentator Richie Benaud, poet Les Murray, food enthusiast and media personality Jonathan Coleman and Aboriginal artist Barbara Weir quoting from D H Lawrence. Englishman, TV personality Michael Parkinson, also features.Mr Hockey rejected suggestions the ads could fail because potential tourists abroad would have no idea who these people were."People in the UK, inevitably ... they might not know Delta at the moment," Mr Hockey said. "When Hoges was launched in the US, no-one knew him there either."The $360 million advertising campaign – $310 for the international market and $50 million for the domestic – was the biggest of its kind, Mr Hockey said.The ads will be adapted for markets in China, Japan, Korea, Germany and the United States with potential for roll out to other nations.Mr Hockey said the ads had been tested in markets abroad and at home and the response was very positive.The new logo is similar to Qantas' flying kangaroo but with a sun blazing above its back. Australian Tourist Commission director Ken Boundy said the campaign was a significant change in direction."This is bold, this is different," he said. "In the world of travel today, we had to do this; it's the most competitive market place we've ever seen."Mr Hockey said since the September 11 terrorist attacks, people did not want a seven-day holiday but a lifetime experience.The campaign was not designed to double the number of tourists visiting Australia, but to get them to stay longer and become lifetime ambassadors for Australia.
New Global Marketing Push For Australia18 May 2004A new $360 million global marketing campaign promoting Australia was unveiled today by the Australian Tourist Commission (ATC), to extend the world's knowledge of Australia overseas and increase international visitors to the country. The new Brand Australia marketing approach, launched by Minister for Small Business and Tourism, Joe Hockey is a key platform of the Australian Government's Tourism White Paper. The new Brand Australia includes a series of television commercials that show Australia "through the eyes" of individuals including singer Delta Goodrem, commentator and cricketing legend Richie Benaud, poet Les Murray, artists Barbara Weir and Brett Whiteley and media personality Jono Coleman. Author DH Lawrence and English broadcaster Michael Parkinson also feature in the commercials.ATC Managing Director, Ken Boundy said the new marketing approach, using the signature line Australia. A different light represents Australia as a country, rather than merely a holiday destination."The new Brand Australia - a unique marketing approach - is a major shift away from traditional tourism marketing and will help differentiate Australia from its competitors," Mr Boundy said. "Different personal perspectives are brought to life in the new advertisements," he said "In the ads, the personalities give their personal view of Australia and highlight new aspects of the country that are not well-known overseas."This diverse group of personalities tell their stories through food and wine, literature, music, poetry, and painting, helping to broaden the image, understanding and appeal of Australia around the world."Mr Boundy said that in today's changing world, people were looking for a travel experience that provides an opportunity to explore a wide variety of physical, emotional and intellectual pursuits. "People want more than just time off - holidays are seen as an opportunity for self development," he said. "The new Brand Australia taps into this and presents a picture of Australia that appeals to the heart, as well as the mind."The new signature line, Australia. A different light works for us in a number of ways. It represents both the physical aspect of the incredible light and colours in this country as well as presenting to the consumer the opportunity to see both Australia and themselves in a different light."The new Brand Australia provides a platform for all tourism promotion now and into the future. "In developing the new brand, we've created the brand story of Australia which extends beyond the ads and includes brand values and behaviours, a new logo and a new signature line that will be included in all campaigns globally," Mr Boundy said.The Australian Government allocated an additional $160 million to international and domestic marketing as part of the Tourism White Paper, providing funding to "re-brand" Australia overseas. The first phase of the new Brand Australia campaign will include television advertisements in the United Kingdom, Italy and Singapore, and for the first time will be screened in Australia, by See Australia. Overseas the campaign also includes cinema screenings, outdoor billboard ads and magazine advertisements. The ATC worked with Brand Architecture International to develop the Brand Australia strategy and story and with Whybin TBWA on the brand campaign creative. All ads were filmed and produced by Director David Denneen from filmgraphics productions.
:roll: I wondered just what you were on about Scott - then I found this :rotcol: QuoteDelta Goodrem - I Can Sing A Rainbow
Quote from: "NESSAussie":roll: I wondered just what you were on about Scott - then I found this :rotcol: QuoteDelta Goodrem - I Can Sing A Rainbowthe colours are clickable u know :wink:
Quote from: "Scotty"Quote from: "NESSAussie":roll: I wondered just what you were on about Scott - then I found this :rotcol: QuoteDelta Goodrem - I Can Sing A Rainbowthe colours are clickable u know :wink:Ummmm...Angelfire doesn't allow remote linking....
:roll: Which is why the url above just links to the html page rather than the fileScott: The 2nd source is there as insurance in case Miska's is taken down
Delta - The New Face Of PepsiSome of the most glamourous stars in the world have been chosen as Pepsi pin-ups and Delta can now be added to the list! From this week, Delta will be seen on billboards and posters around the nation, as part of Pepsi's 'Dare For More' campaign. She's a popstar, a songwriter, an actress and as of this week, Aussie songstress Delta Goodrem will be seen on billboards and posters around the nation as part of Pepsi Cola's 2004 'Dare For More' outdoor advertising campaign. Inspirational Delta and her dazzling smile will be hard to miss, with 25 super sites and 4900 various outdoor formats strategically placed throughout Australia until the end of June. Two series of images - featuring Delta like we've never seen her before - have been produced for the six-week campaign: an amazing glamour set of the singer in diamonds and a sexy silver dress, and a more casual and fun series of shots, with her messing around in front of the camera. Both are stunning, chic and capture Delta's playfulness and radiant personality to perfection. The sizzling and well-recognised campaign has attracted an incredible list of celebrity ambassadors since it's inception. Local stars including Kylie Minogue and Holly Valance as well as the international likes of Madonna, Britney Spears and David Beckham have all been selected in the past to feature in the promotional series, as aspirational personalities who embody Pepsi's new 'Dare For More' mantra. Having just finished filming for her upcoming lead role in the feature film 'Hating Alison Ashley' in Melbourne, Delta is currently on her way to Europe for promotions, in between writing songs for the follow-up to her 14 x Platinum album 'Innocent Eyes', due out later this year.
Die australische Sängerin mit ihrem Song "Born To Try" (Breitband nur) Hier das Video anschauen
