I think Irv did a terrible job. Granted, it wasn't as bad as A&M, but it was pretty bad.
I didn't see any push from The Inc. There was a week of TV promo & a few magazine interviews, but that's it. Just because he released a second single doesn't mean he did all he could. He just paid (small budget) for two music videos, put them out there and that was that. "Nolita Fairytale" was released in June, the video didn't premiere until September and she didn't promote it (aside from a few radio gigs) until the week of the album release.
I'm not putting full blame on The Inc. Of course not. But did he do a good job? No way.