In college I once had a bet with a girl I was "seeing" that is relevant to this questions.
I once made a joke that during March Maddness she was going to lose out to UD and UofL basketball.
She declared that if she wanted to get my attention away from the TV she could. I had to inform her she was wrong and that all guys would agree with me.
So we asked every guy we knew in college this question.
"If you were sitting on the couch watching [favorite sport and team of person] and your girlfriend walked into the room completely naked and said she wanted you right then, what would you do?"
Without fail, EVERY SINGLE GUY responded with "depends on the score and who they are playing." Sometimes the wording was different, but that was the first question every guy asked.
100% difinitive proof that, atleast in our sample, a great football/basketball/soccer/baseball game is more important than sex to men.
Several of the women present got SERIOUSLY pissed off about it. In fact, one so much so that she stormed out in a huff when I informed her that her boyfriend would answer the exact same way.
Some women have ego's about this kinda thing.
*shrug*