Right now, Starbucks's website is in full Lady Gaga promotional mode. Like Lady Gaga needs more promotion?? She's a great self-promoter on her own. Don't get me wrong, I am not "hating on" Lady Gaga. I respect her as an entertainer, but I don't see why she needs to be promoted by Starbucks. Her management team must have gotten a sweet deal to use her to promote starbucks or something.
I always saw Starbucks as promoting lesser known artists, or new stuff by known artists that had been out of the limelight.. Hopefully the times Starbucks does play VC's music, they help people identify her as the artist. It is a coffee shop after all not a dance club!